Auckland-based freelance copywriter specialising in website SEO and print copywriting, brand and editorial copy.
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Writing & editing
The New Suburban Dream is the sixth issue of The Design Guide for Aim High Publishing. Andrea Stevens researched, curated, produced and edited local and international design features for the annual publication.
A sample of what we wrote:
"Our predominant housing types reflect an historic preference for the detached single-family dwelling. We didn’t get the row or terrace houses of Melbourne and Sydney, partly because we built in timber and had to physically separate our houses to prevent the spread of fire between neighbours. But this separation slowly grew from a practical one to two metres to as much as six metres and more. After World War Two, the ‘American Dream’ and its comfy lifestyle became a focus, and so we pushed further and further out into the countryside, building more single houses, more roads, more stormwater headaches, and all the congestion and costs that come with that.
"The acres of bland suburbia – and resultant monoculture of single houses, particularly in Auckland – is not a good fit with the diversity we now have in our communities, and no longer a very affordable or sustainable land development model. Today, we have more single-parent homes, retirees, couples without kids; the nuclear family is no longer the typical resident. And even if it was, they understand that the house needs to be able to adapt to changes in ages and stages: from accommodating a young family to a household with adult children to an empty nest to the need to care for aging parents. How is what we’re building going to handle this need for greater diversity and flexibility?"
The refurbished Govett-Brewster Art Gallery and the new Len Lye Centre opened in 2015. Folio was commissioned to develop a style guide, write for the new website and public programme, and copy edit the education programme.
Creating Economy by Design is the fifth issue of The Design Guide for Aim High Publishing. Andrea Stevens researched, curated, produced and edited 12 local and international design features for the bi-annual publication.
A sample of what we wrote:
"With each issue of the Design Guide, we investigate a current theme in architecture through a collection of insightful and innovative case studies. Architects and designers write about their work, discussing the various design constraints and opportunities brought about by the site and its context, the brief and budget, the materials and technology, and, not least, the culture in which the house is built.
"Our last issue was on urban housing, where we saw architects creating high-quality living environments at higher density. In this issue, we investigate economy in residential architecture, looking at how careful design can lead to innovations – building more with less, creating smaller but more interesting spaces, making houses simple but smart – and how industrial materials might be used to create homes that are robust, yet comfortable."
The Design Guide is a high quality print and online magazine that investigates architecture and design projects from the inside out. Stories are told by subject experts such as architects, interior designers, industrial designers and landscape architects. Andrea is the editor for his bi-annual publication.
While Andrea was Online Producer at Auckland Museum, she developed the sub-site for CAMERA: Season of Photography, an exhibition of some of the world’s and New Zealand’s best wildlife photography. The project involved developing page templates and repurposing exhibition content for online audiences. As part of the museum’s social media co-ordination group, she activated blogs for the course of the exhibition.
Editing & content management
TheDesign Guide is a high quality print and online magazine that investigates architecture and design projects from the inside out. Stories are told by subject experts such as architects, interior designers, industrial designers and landscape architects. Andrea is the editor, online producer and social media co-ordinator for the title.