I'm a New Zealand-based copywriter working across print and digital media. From website copy to company profiles to blogs to newsletters, I communicate your brand's story with crisp, clear and elegant text.
I have a background in architecture and began writing design editorials in 2008. Since then, writing has taken over my life, and I love working with businesses and institutions to bring a storyteller's eye to marketing and corporate copywriting.
I am known for an authentic and relaxed tone of voice, which I adapt according to the audience and the channel. It's a style that works well in New Zealand, and helps organisations – even the large ones – feel open and approachable. Content marketing now forms the largest part of my business, but I don't deliver your typical 'marketing copy'. Audiences prefer to be in a conversation with brands and organisations – not 'sold to' or 'talked at' – and so I use plain English to engage and communicate in a very human way.
On the technical side, my experience managing CMS publishing environments, and magazine production, gives me a good understanding of the intricacies of content development. For website copy, I research keywords to optimise the text, and clearly label and structure content for ease-of-use by graphic designers and content managers.
I have ongoing, long-term relationships with many of my clients, helping them grow and evolve their communications practices. Location is not an issue; I work for organisations in Auckland, Wellington, Sydney, Melbourne and London.
If you would like to discuss your writing project, please don't hesitate to call or email me. You can reach me on mobile – (+64) 0275 444 502 – or via email – andrea (at) folio.nz. You can also connect with me on LinkedIn. I look forward to hearing from you.
Formats I work across:
Advertorials | Blogs | Books | Brochures | Catalogues | Company Profiles | Corporate Communication | Exhibition Copy | Newsletters | Press Releases | Programmes
Folio is a Silver Sponsor of the Designers Institute of New Zealand: 2016, 2017.
Andrea was shortlisted in the New Zealand Post Book Awards 2015 for Beyond the State: New Zealand state houses from modest to modern.
Published by Penguin NZ. Co-author Bill McKay. Photography Simon Devitt.
Autex | ATEED | MOTAT | Fletcher Construction | Naveya & Sloane | The Designers Institute of New Zealand (DINZ) | AUT Faculty of Art + Design | Auckland War Memorial Museum | Govett-Brewster Art Gallery / Len Lye Centre | Smail & Co | Penguin Random House NZ | Element / NZ Herald | The Design Guide | Habitus (Aust) | Indesign (Aust) | Wallpaper* (UK)
If you would like to discuss your writing project, please email andrea (at) folio.nz.