We are copywriters based in Grey Lynn, Auckland, specialising in high-quality marketing and editorial content for businesses. We take a strategic and creative approach to content creation for clear positioning, lead generation, and brand authority.
Our experience managing website publishing and print production gives us a solid understanding of the intricacies of content development across all channels. We optimise digital content for readability, keywords, and SEO, and deliver structured content for ease-of-use by graphic designers and content managers.
We enjoy ongoing, long-term relationships with many of our clients, helping them grow and evolve their communications practices. Location is not an issue; we work for organisations in Auckland, Sydney, Melbourne and London.
Andrea Stevens, director
copywriter & content strategist
With a professional background in architectural journalism and website project management, Andrea founded Folio in 2007 to offer high-end writing and publishing services to New Zealand businesses. Andrea has the depth and breadth of experience to bring all content types and channels together into a cohesive content strategy. You can reach Andrea on mobile – (+64) 0275 444 502 – or via email: andrea (@) folio.nz.
Image credit: Simon Devitt.
‘Andrea’s understanding of brand, marketing, design, and articulating benefits to audiences adds a huge amount of value.’
Meredith Smith, ATEED
Gillian Richardson, design and marketing for Rendertech, Auckland.
‘Amongst a range of services we needed for our marketing collateral, great copywriting was an imperative. And Folio has made my job easy. I know I can rely on Andrea to deliver what is required. But importantly for the brand I believe the result has been delivering content that is logical, understandable, meaningful and interesting. There is structure applied behind individual pieces of copy.
‘Andrea has picked up and understood the intricacies of our industry and the uniqueness of our products and services – quickly. This means I can completely rely on her to translate my briefs into clear, meaningful and interesting copy with little rework. Often, it’s right first time around! This makes my life easy.
‘Andrea has a professional approach. She is quick and thorough – quick to turn around the content and with a thorough process to delivering the content. She exceeds and is supportive – she offers tit-bits or advice beyond what is required. We would absolutely recommend Folio. They get the job done to a high standard – I know I can rely on them to deliver.’
Meredith Smith, Brand Specialist, Marketing & Communications for ATEED, Auckland
‘Folio was employed to edit and restructure a large draft document into a clear, cohesive narrative. Issues and gaps were spotted and raised for consideration. Andrea’s understanding of brand, marketing, design, and articulating benefits to audiences adds a huge amount of value.
‘On top of the skilled copywriting and editing, Andrea went above and beyond to meet our commercial (privacy) requirements for the project, all with calm, professional efficiency.’
Jessica Dunn, Tenant Source director
‘I was thrilled with the set of guides Andrea wrote up for our lead-generation campaign. She was quick to deliver, very professional, and personable. I valued her extra assistance with the associated emails, blogs and social media for the campaign. We saved a huge amount of time by outsourcing this work to Folio.’
Andrea was shortlisted in the New Zealand Post Book Awards 2015 for Beyond the State: New Zealand state houses from modest to modern. Published by Penguin NZ. Co-author Bill McKay. Photography Simon Devitt.
ATEED | Fletcher Construction | Naveya & Sloane | Autex | The Designers Institute of New Zealand (DINZ) | Auckland University of Technology (AUT) | Auckland War Memorial Museum | The New Zealand Herald | Indesign Publishing | Sealegs | MOTAT
Receive a roundup of the latest in content marketing tips and insights to your inbox quarterly.