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The latest theory and best practices in copywriting and brand storytelling.

Why copywriting is important for your business

In the world of marketing, copywriting is defined as the strategic and creative use of words to engage, entertain, persuade, teach, inform, or inspire a defined audience.

 

Why copywriting is important for your business

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Why copywriting is important for your business

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Blog post-01

Successful businesses have to strike a balance between generating content that is valuable and relatable to current and potential customers, and following a content marketing programme...

copywriting-definition

The customer journey – or more ruthlessly called the sales funnel – is a useful framework for describing how a prospective customer converts from stranger to convert to advocate (hopefully...).


A pen and a notebook

If you’re a writer – of books, essays, scripts, blog posts, whatever – you’re familiar with the phenomenon: the blank screen and a looming deadline. Here’s how to get started...

If you’re a writer – of books, essays, scripts, blog posts, whatever – you’re familiar with the phenomenon: the blank screen and a looming deadline. Here’s how to get started...

Mapping-copywriter

Content mapping is part of every content marketing strategy and describes the process of mapping content types with each stage of the customer journey – from brand awareness 

Content mapping is part of every content marketing strategy and describes the process of mapping content types with each stage of the customer journey – from brand awareness 

An editorial image with pencil and paper

When you commission a copywriter, there is an onboarding period where we get to know your business goals, customers, and brand story...

SEO-copywriter

Being found on Google shouldn't be a needle in a haystack. While developers are responsible for the code, copywriters are in charge of SEO copywriting or on-page SEO – the text content, links and meta data. Here is a brief overview...

Being found on Google shouldn't be a needle in a haystack. While developers are responsible for the code, copywriters are in charge of SEO copywriting or on-page SEO – the text content, links and meta data. Here is a brief overview...

An editorial image of letters

Writing requires equal measures of technical skill and creative flair. You need a few basic ingredients to get started, and then you can begin to layer your writing into an enjoyable and interesting read.

Hands typing on a laptop

When you write for your own channels, you need to feel confident you are using consistent and approved styles. This writing style guide is short and sweet – a practical tool for everyday use.

Content-copywriter

Content marketing is a major focus for service and product businesses. Andrea Stevens discusses its editorial rather than advertorial focus, and reviews two excellent international examples.

 

Folio | Content & Copywriting
401A Richmond Road

Grey Lynn
Auckland 1021
New Zealand

P +64 9 275 444 502
E  studio (at) folio.nz

401A Richmond Road
Grey Lynn
Auckland 1021
New Zealand

P +64 9 275 444 502
E  studio (at) folio.nz

Folio | Content & Copywriting
401A Richmond Road

Grey Lynn
Auckland 1021
New Zealand

P +64 9 275 444 502
E  studio (at) folio.nz

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©Folio 2019         Terms of use

©Folio 2019         Terms of use