OUR BLOG

Communication craft – insights and tips on creating impactful and meaningful content.

OUR BLOG

Communication craft – insights and tips on creating impactful and meaningful content.

Why website About pages matter

As the second most visited page on most B2B websites, your About page must be crafted properly.

 

Why website About Us pages matter

As the second most visited page on most B2B websites, your About Us page needs to be crafted carefully.

 

Why website About pages matter

As the second most visited page on most B2B websites, your About page needs to be crafted properly.

 

Why website About pages matter

As the second most visited page on most B2B websites, your About page needs to be crafted properly.

 

illustration with magnifying glass and head profile
hands typing in an iPad

Successful businesses have to strike a balance between generating content that is valuable and relatable to current and potential customers, and following a content marketing programme...

illustration of writing tools

The customer journey – or more ruthlessly called the sales funnel – is a useful framework for describing how a prospective customer converts from stranger to convert to advocate (hopefully...).


light bulbs

Content marketing is a major focus for service and product businesses. Andrea Stevens discusses its editorial rather than advertorial focus, and reviews two excellent international examples.

Content marketing is a major focus for service and product businesses. Andrea Stevens discusses its editorial rather than advertorial focus, and reviews two excellent international examples.

Mapping-copywriter

Content mapping is part of every content marketing strategy and describes the process of mapping content types with each stage of the customer journey – from brand awareness 

Content mapping is part of every content marketing strategy and describes the process of mapping content types with each stage of the customer journey – from brand awareness 

An editorial image with pencil and paper

When you commission a copywriter, there is an onboarding period where we get to know your business goals, customers, and brand story...

SEO-copywriter

Being found on Google shouldn't be a needle in a haystack. While developers are responsible for the code, copywriters are in charge of SEO copywriting or on-page SEO – the text content, links and meta data. Here is a brief overview...

Being found on Google shouldn't be a needle in a haystack. While developers are responsible for the code, copywriters are in charge of SEO copywriting or on-page SEO – the text content, links and meta data. Here is a brief overview...

An editorial image of letters

Writing requires equal measures of technical skill and creative flair. You need a few basic ingredients to get started, and then you can begin to layer your writing into an enjoyable and interesting read.

person writing on a laptop

When you write for your own channels, you need to feel confident you are using consistent and approved styles. This writing style guide is short and sweet – a practical tool for everyday use.

Content-copywriter

In the world of marketing, copywriting is defined as the strategic and creative use of words to engage, entertain, persuade, teach, inform, or inspire a defined audience.

 

Folio Content & Copywriting
401A Richmond Road

Grey Lynn
Auckland 1021
New Zealand

P +64 9 275 444 502
E  studio (at) folio.nz

401A Richmond Road
Grey Lynn
Auckland 1021
New Zealand

P +64 9 275 444 502
E  studio (at) folio.nz

Folio | Content & Copywriting
401A Richmond Road

Grey Lynn
Auckland 1021
New Zealand

P +64 9 275 444 502
E  studio (at) folio.nz

Improve your brand story and lead generation with our monthly tips.

We respect your privacy.

Improve your brand story and lead generation with our monthly insights.

We respect your privacy.

Improve your brand story and lead generation with our monthly insights.

We respect your privacy.

Improve your brand story and lead generation with our monthly insights.

Improve your brand story and lead generation with our monthly insights.

©Folio 2019         Terms of use

©Folio 2019         Terms of use