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OUR SERVICES
OUR SERVICES

Brand story

Brand story

Brand story

WHAT WE DO
WHAT WE DO

The success of all your communications lies in how clearly and powerfully you word your key messages. 

This is a service for companies who have a solid business and brand strategy but are having difficulty turning their purpose and values into clearly articulated pitches, sales brochures, presentations or web copy. We craft your brand story and record it in a foundation document for your business. This service also includes 500 words of profile text and brand taglines so you can start sharing your story immediately with your clients, team and new staff.

As brand copywriters, we help you to ...
•    Clarify and strengthen your pitch and brand story.
•    Get the tone of voice right.
•    Grow your industry authority and profile.
•    Attract and convert more of your ideal clients.

The success of all your communications lies in how clearly and powerfully you word your key messages. 

This is a service for companies who have a solid business and brand strategy but are having difficulty turning their purpose and values into clearly articulated pitches, sales brochures, presentations or web copy. We craft your brand story and record it in a foundation document for your business. This service also includes 500 words of profile text and brand taglines so you can start sharing your story immediately with your clients, team and new staff.

As brand copywriters, we help you to ...
•    Clarify and strengthen your pitch and brand story.
•    Get the tone of voice right.
•    Grow your industry authority and profile.
•    Attract and convert more of your ideal clients.

The success of all your communications lies in how clearly and powerfully you word your key messages. 

This is a service for companies who have a solid business and brand strategy but are having difficulty turning their purpose and values into clearly articulated pitches, sales brochures, presentations or web copy. We craft your brand story and record it in a foundation document for your business. This service also includes 500 words of profile text and brand taglines so you can start sharing your story immediately with your clients, team and new staff.

As brand copywriters, we help you to ...
•    Clarify and strengthen your pitch and brand story.
•    Get the tone of voice right.
•    Grow your industry authority and profile.
•    Attract and convert more of your ideal clients.

OUR PROCESS
OUR PROCESS
OUR PROCESS
Process-icons-03

1. Discovery

Preliminary meeting
Detailed creative brief
Research the category*
Interview two key clients*
Review key findings

1. Discovery

Preliminary meeting
Detailed creative brief
Research the category*
Interview two key clients*
Review key findings

Process-icons-01

2. Brand story

Customer story
Purpose and values
Value proposition, key messages
Tone and manner
Client review and sign-off

Process-icons-02

3. Profile text

Keyword plan (one category)*
First draft of profile text
Two client review periods
Client sign-off
Proofreading

*These tasks are not included in our ‘Start-up Brand Story’ service.

Checklist-icon
FREE CHECKLIST

A great brand story has a clear
customer problem to solve, deep
purpose and perfect pitch.

A great brand story has a clear
customer problem to solve, deep
purpose and perfect pitch.

A great brand story has a clear customer problem to solve, deep
purpose and perfect pitch.

Brand story services

We believe founders and marketing managers are invested only when their brand story comes from the heart and head of the business. Based on your current brand strategy, we write your brand story so your whole team can be clear and consistent on your purpose, messages, language and pitch.

Brand story services

We believe founders and marketing managers are invested only when their brand story comes from the heart and head of the business. Based on your current brand strategy, we write your brand story so your whole team can be clear and consistent on your purpose, messages, language and pitch.

Brand story services

We believe founders and marketing managers are invested only when their brand story comes from the heart and head of the business. Based on your current brand strategy, we write your brand story so your whole team can be clear and consistent on your purpose, messages, language and pitch.

PRICING

Start-up

‘We’re a small company and need a foundation brand story to get started.’

$1,900  

$1,900  

$1,900  

+ GST NZD

Average timeline: 2-3 weeks



Standard

‘We’re an established company with 2–3 verticals and need to update our brand story for more clarity in the market.’

Standard

‘We’re an established company with 2–3 verticals and need to update our brand story for more clarity in the market.’

$3,800

+ GST NZD

Average timeline: 3-4 weeks



Collective 

‘We’re an established company with 4–6 verticals and need to strengthen our overarching story and the sub-stories for each offering.’



Collective 

‘We’re an established company with 4–6 verticals and need to strengthen our overarching story and the sub-stories for each offering.’


Collective 

‘We’re an established company with 4–6 verticals and need to strengthen our overarching story and the sub-stories for each offering.’

from $7,900 

+ GST NZD

Average timeline: 6–7 weeks

The timeline depends on our current schedule.
The price reflects a fixed scope of work defined in our proposal document. Contact us for more details.

The timeline depends on our current schedule.
The price reflects a fixed scope of work defined in our proposal document.
Contact us for more details.

The timeline depends on our current schedule. The price reflects a fixed scope of work defined in our proposal document. Contact us for more details.

DELIVERABLES
2
STAGE ONE

Brand story

 
Start-up Brand Story: two-page document.
Definition of customer insights, brand values,

Established Brand Story: 20-page document.
Part one: ideal customer, problems defined, success defined.
Part two: brand type and supporting brand values.
Part three: purpose, value proposition, message pillars.
Part four: tone and manner.

FOLIO FOUNDER AND DIRECTOR

Andrea Stevens

 

With a professional background in architecture and online publishing, Andrea founded Folio in 2007 to offer high-end editorial and copywriting services to businesses in the creative industries. With over 20 years' experience across four design sectors, her work is insightful, intelligent and stylish. She employs a select group of senior copywriters and copyeditors to deliver to a very high standard.

Email       andrea (at) folio.nz
Phone     (64) 275 444 502

FOLIO FOUNDER AND DIRECTOR

Andrea Stevens

 

With a professional background in architecture and online publishing, Andrea founded Folio in 2007 to offer high-end editorial and copywriting services to businesses in the creative industries. With over 20 years' experience across four design sectors, her work is insightful, intelligent and stylish. She employs a select group of senior copywriters and copyeditors to deliver to a very high standard.

Email       andrea (at) folio.nz
Phone     (64) 275 444 502

STAGE ONE

Brand story

Start-up Brand Story: two-page document.
Definition of customer insights, brand values,

Established Brand Story: 20-page document.
Part one: ideal customer, problems defined, success defined.
Part two: brand type and supporting brand values.
Part three: purpose, value proposition, message pillars.
Part four: tone and manner.

STAGE ONE

Brand story

Start-up Brand Story: two-page document.
Definition of customer insights, brand values,

Established Brand Story: 20-page document.
Part one: ideal customer, problems defined, success defined.
Part two: brand type and supporting brand values.
Part three: purpose, value proposition, message pillars.
Part four: tone and manner.

1
STAGE TWO

Brand copy

 
Start-up Brand Story
500 words of copy to use across your profile page, main services/products page and home page; this includes 2–3 brand taglines.

Standard Brand Story
500 words of copy to use for your profile and home page; this includes 2–3 brand taglines.

FOLIO FOUNDER AND DIRECTOR

Andrea Stevens

 

With a professional background in architecture and online publishing, Andrea founded Folio in 2007 to offer high-end editorial and copywriting services to businesses in the creative industries. With over 20 years' experience across four design sectors, her work is insightful, intelligent and stylish. She employs a select group of senior copywriters and copyeditors to deliver to a very high standard.

Email       andrea (at) folio.nz
Phone     (64) 275 444 502

FOLIO FOUNDER AND DIRECTOR

Andrea Stevens

 

With a professional background in architecture and online publishing, Andrea founded Folio in 2007 to offer high-end editorial and copywriting services to businesses in the creative industries. With over 20 years' experience across four design sectors, her work is insightful, intelligent and stylish. She employs a select group of senior copywriters and copyeditors to deliver to a very high standard.

Email       andrea (at) folio.nz
Phone     (64) 275 444 502

STAGE TWO

Brand copy

Start-up Brand Story
500 words of copy to use across your profile page, main services/products page and home page; this includes 2–3 brand taglines.

Standard Brand Story
500 words of copy to use for your profile and home page; this includes 2–3 brand taglines.

STAGE TWO

Brand copy

Start-up Brand Story
500 words of copy to use across your profile page, main services/products page and home page; this includes 2–3 brand taglines.

Standard Brand Story
500 words of copy to use for your profile and home page; this includes 2–3 brand taglines.

CASE STUDIES 
TESTIMONIAL

‘Andrea – we see all sorts of writing come across our desks and you are insightful, articulate and precise. I enjoy this very much. We put huge effort into our own work, and are grateful that you have taken such pains over your own craft.’

Nat Cheshire
Cheshire Architects

 

 CASE STUDIES

 

Brochure_copy_copywriter_thumbnail

Brand story: Aspect Furniture

Website copywriting case study

Brand story: Capability Group

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TESTIMONIAL

'Andrea’s input was invaluable. She provided an easy branding framework that gave space for my own thoughts and still tied everything into a clear, natural strategy.'

Nick Cross
Director of Transact

Interested in becoming a client?

Interested in becoming a client?

Interested in becoming a client?

Interested in becoming
a client?

OUR OTHER SERVICES

Keyword planning

Optimise your website for the words customers use to find products or services like yours. 

Keyword planning

Optimise your website for the words customers use to find products or services like yours. 

Keyword planning

Optimise your website for the words customers use to find products or services like yours. 

Keyword planning

Optimise your website for the words customers use to find products or services like yours. 

 

Keyword planning

Optimise your website for the words customers use to find products or services like yours. 

Website copywriting

We help you transform your website from a brochure site into a lead-generation tool. 

Website copywriting

We help you transform your website from a brochure site into a lead-generation tool. 

Website copywriting

We help you transform your website from a brochure site into a lead-generation tool. 

Website copywriting

We help you transform your website from a brochure site into a lead-generation tool. 

Website copywriting

We help you transform your website from a brochure site into a lead-generation tool. 

Brochure copywriting

High-quality brochures to connect, engage and inspire your target audience.

Brochure copywriting

High-quality brochures to connect, engage and inspire your target audience. 

Brochure copywriting

High-quality brochures to connect, engage and inspire your target audience. 

Brochure copywriting

High-quality brochures to connect, engage and inspire your target audience. 

Brochure copywriting

High-quality brochures to connect, engage and inspire your target audience. 

Case study copywriting

At their best, case studies describe a genuine client transformation to prove your value and your genius.

Case study copywriting

At their best, case studies describe a genuine client transformation to prove your value and your genius.

Case study copywriting

At their best, case studies describe a genuine client transformation to prove your value and your genius.

Case study copywriting

At their best, case studies describe a genuine client transformation to prove your value and your genius.

Case study copywriting

At their best, case studies describe a genuine client transformation to prove your value and your genius.

Do you have any questions?

Feel free to get in touch and we’ll reply within 24 hours.

Feel free to get in touch and we’ll reply
within 24 hours.

Folio Content & Copywriting
401A Richmond Road

Grey Lynn
Auckland 1021
New Zealand

P +64 9 275 444 502
E  studio (at) folio.nz

401A Richmond Road
Grey Lynn
Auckland 1021
New Zealand

P +64 9 275 444 502
E  studio (at) folio.nz

Folio | Content & Copywriting
401A Richmond Road

Grey Lynn
Auckland 1021
New Zealand

P +64 9 275 444 502
E  studio (at) folio.nz

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