We write marketing, editorial and corporate copy for businesses who need experienced, strategic copywriters. With a sharp focus on your business goals and customer needs, we craft every sentence to work on your behalf to attract and engage your customers.
We tell your stories, and we tell them well, because relevant and compelling content drives real business outcomes. Our four target areas are: increasing brand awareness, generating leads, building your authority, driving conversion and repeat business. And we can do this across all your print and digital channels to connect your content and messaging.
Content is a strategic business asset. Content strategy and content marketing define the big picture for businesses who publish their own content and want to support their customers' journey from prospect to conversion. We consult on content mapping to define the right content efforts for your business, and on information architecture (IA) for large websites. Our deep knowledge of writing for the web, web production processes, and IA makes us invaluable on large website rewrites.
We provide a content management service for businesses who want to outsource content development and publishing. We can publish to your owned, paid or social channels.
We have a professional network of photographers, videographers, illustrators and graphic designers who produce visual and moving image content when required.
‘The rule of thumb for lead generation websites is to publish 80% helpful content and 20% promotional content.’
One-off projects or a monthly service
In addition to one-off projects, we can provide a fixed-fee, monthly service to build your industry authority and organically grow your website's search engine ranking. A well executed content marketing strategy not only feeds the Googlebots but also engages your customer at each step of the sales cycle. A sample monthly package includes:
New content every month optimised for search and online readability.
email newsletters at a frequency to suit your customers
Promoting your website content, industry knowledge, and latest news.
consistent social media posts over four channels
Regular posts for outreach and engagement, promoting your website content and curating industry news.
quarterly Analytics and content strategy review
A seasonal review of website and social engagement analytics, customer needs, and current business goals to inform the content marketing strategy for the next quarter.
Email andrea (at) folio.nz for more information or a customised quote.
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