for GOVETT-BREWSTER ART GALLERY / LEN LYE CENTRE
The refurbished Govett-Brewster Art Gallery and the new Len Lye Centre opened in 2015. Folio was commissioned to develop a style guide, write for the new website and public programme, and copy edit the education programme.
A sample of what we wrote:
Len Lye (1901–1980) is arguably one of the twentieth century’s most original artists; a one-man art movement spanning several countries and multiple media over a lifetime and beyond. As a New Zealander practising in London during the pre-war years, and then a key figure in the post-war New York avant-garde art scene, Lye mapped a unique course through Modernism.
Lye spent his career pursuing an ‘art of movement’, a theory he initiated before he left Aotearoa New Zealand in 1924. He wanted to affect people physically and emotionally, so that art became a full body experience. Whether this was with flashing, dancing cinematography, or thunderous, oscillating metallic sculptures, his work stimulated the senses and was unforgettable.
Website graphic designer: Sons & Co.