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OUR SERVICES

Keyword planning

WHAT WE DO

Optimise your website for the words customers actually use to find products or services like yours.

Google is a research tool, so the goal of keyword planning is to rank on page one for words and phrases people commonly use to search for products or services like yours. If there is only one SEO task you do for your website, be sure to apply a proper keyword optimisation plan.

 

Which keywords should you target?

‘Copywriter’, ‘copywriting services’ and ‘content writing’ are all services we offer, but each term has a very different search volume. In New Zealand Google results, one has an average of 90 searches a month, one has 20, and one has 720. Folio would clearly be missing out if we chose the wrong phrase. Once you know what keywords to target on your website, apply them to each page URL, main heading, body copy, image names, alt text, etc. for the greatest chance of being found online. 

Optimise your website for the words customers actually use to find products or services like yours.

Google is a research tool, so the goal of keyword planning is to rank on page one for words and phrases people commonly use to search for products or services like yours. If there is only one SEO task you do for your website, be sure to apply a proper keyword optimisation plan.

 

Which keywords should you target?

‘Copywriter’, ‘copywriting services’ and ‘content writing’ are all services we offer, but each term has a very different search volume. In New Zealand Google results, one has an average of 90 searches a month, one has 20, and one has 720. Folio would clearly be missing out if we chose the wrong phrase. Once you know what keywords to target on your website, apply them to each page URL, main heading, body copy, image names, alt text, etc. for the greatest chance of being found online. 

Optimise your website for the words customers actually use to find products or services like yours.

Google is a research tool, so the goal of keyword planning is to rank on page one for words and phrases people commonly use to search for products or services like yours. If there is only one SEO task you do for your website, be sure to apply a proper keyword optimisation plan.

 

Which keywords should you target?

‘Copywriter’, ‘copywriting services’ and ‘content writing’ are all services we offer, but each term has a very different search volume. In New Zealand Google results, one has an average of 90 searches a month, one has 20, and one has 720. Folio would clearly be missing out if we chose the wrong phrase. Once you know what keywords to target on your website, apply them to each page URL, main heading, body copy, image names, alt text, etc. for the greatest chance of being found online. 

Optimise your website for
the words customers actually use to find products or services like yours.

Google is a research tool, so the goal of keyword planning is to rank on page one for words and phrases people commonly use to search for products or services like yours. If there is only one SEO task you do for your website, be sure to apply a proper keyword optimisation plan.

 

Which keywords should
you target?

‘Copywriter’, ‘copywriting services’ and ‘content writing’ are all services we offer, but each term has a very different search volume. In New Zealand Google results, one has an average of 90 searches a month, one has 20, and one has 720. Folio would clearly be missing out if we chose the wrong phrase. Once you know what keywords to target on your website, apply them to each page URL, main heading, body copy, image names, alt text, etc. for the greatest chance of being found online. 

OUR PROCESS
OUR PROCESS
OUR PROCESS
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1. Keyword research

Seed keywords
Keyword research
Keyword families

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2. Naming framework

Apply to site map
Page & image naming
Content-to-keyword plan

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3. Optimisation checklist

On-page SEO checklist
Off-page SEO checklist
Local SEO tasks

Note: the title tag, meta description and links are created as part of the website copywriting stage and are excluded from this scope.

Note: the title tag, meta description and links are created as part of the website copywriting stage and
are excluded from this scope.

Checklist-icon
FREE CHECKLIST

Know your best tactics for on-page content optimisation.

Know your best tactics for on-page
content optimisation.

Know your best tactics for on-page content optimisation.

Keyword planning services

We research the industry keywords used by your potential customers to find products or service like yours. From this list, we provide a keyword-to-content map for use during the copywriting stage or when optimising existing page content and meta data.

PRICING

Starter

For small websites with 1–2 product or services categories.

$700

+ GST NZD

Average timeline: 1–2 weeks

+ GST NZD

Average timeline:
1–2 weeks



Standard

For medium-sized websites with four service or product categories.

$1,400

$1,400

+ GST NZD

Average timeline: 2–3 weeks

+ GST NZD

Average timeline:
2–3 weeks



Add-on 

For additional service or product categories you want to target.

$650

+ GST NZD

Average timeline: 3–4 weeks

+ GST NZD

Average timeline:
3–4 weeks

The timeline depends on our current schedule.
The price reflects a fixed scope of work defined in our proposal document. Contact us for more details.

The timeline depends on our current schedule. The price reflects a fixed scope of
work defined in our proposal document. Contact us for more details.

The timeline depends on our current schedule. The price reflects a fixed scope of work defined in our proposal document. Contact us for more details.

Interested in becoming a client?

Interested in becoming a client?

Interested in becoming
a client?

OUR OTHER SERVICES

Brand story

High-quality website and brochure copywriting begins with your
purpose and brand story. 

Brand story

High-quality website and brochure copywriting begins with your 
purpose and brand story. 

Brand story

High-quality website and brochure copywriting begins with your 
purpose and brand story. 

Brand story

High-quality website and brochure copywriting begins with your 
purpose and brand story. 

Brand story

High-quality website and brochure copywriting begins with your purpose and brand story. 

Website copywriting

We help you transform your website from a brochure site into a lead-generation tool. 

Website copywriting

We help you transform your website from a brochure site into a lead-generation tool. 

Website copywriting

We help you transform your website from a brochure site into a lead-generation tool. 

Website copywriting

We help you transform your website from a brochure site into a lead-generation tool. 

Website copywriting

We help you transform your website from a brochure site into a lead-generation tool. 

Brochure copywriting

High-quality brochures to connect, engage and inspire your target audience.

Brochure copywriting

High-quality brochures to connect, engage and inspire your target audience. 

Brochure copywriting

High-quality brochures to connect, engage and inspire your target audience. 

Brochure copywriting

High-quality brochures to connect, engage and inspire your target audience. 

Brochure copywriting

High-quality brochures to connect, engage and inspire your target audience. 

Case study copywriting

At their best, case studies describe a genuine client transformation to prove your value and your genius.

Case study copywriting

At their best, case studies describe a genuine client transformation to prove your value and your genius.

Case study copywriting

At their best, case studies describe a genuine client transformation to prove your value and your genius.

Case study copywriting

At their best, case studies describe a genuine client transformation to prove your value and your genius.

Case study copywriting

At their best, case studies describe a genuine client transformation to prove your value and your genius.

Do you have any questions?

Feel free to get in touch and we’ll reply within 24 hours.

Feel free to get in touch and we’ll reply
within 24 hours.

Folio Content & Copywriting
401A Richmond Road

Grey Lynn
Auckland 1021
New Zealand

P +64 9 275 444 502
E  studio (at) folio.nz

401A Richmond Road
Grey Lynn
Auckland 1021
New Zealand

P +64 9 275 444 502
E  studio (at) folio.nz

Folio | Content & Copywriting
401A Richmond Road

Grey Lynn
Auckland 1021
New Zealand

P +64 9 275 444 502
E  studio (at) folio.nz

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