for NAVEYA & SLOANE
Naveya & Sloane is a high-end jewellery house who specialise in bespoke engagement rings and handcrafted jewellery. We were engaged to write the website copy for their new product line The Fine Collection, and rewrite other selected pages on their website. We have also assisted with copywriting for two brand books.
A sample of what we wrote:
To gift a beautiful piece of jewellery is to celebrate life, love and friendship. We wear the precious metals and gems against our skin over a lifetime. They embody our passion, symbolise milestones and become entwined with our unique history. When designing our Fine Collection, we looked back to the oldest traditions in jewellery - to the salons of nobles, to the workshops of the finest artisans and to the truly great love stories. We also looked to the world around us - to the sea and sky, heaven and earth.
We felt the romance and sense of the eternal in all these places, and we have captured their essence in our collection. The foundation series in the Fine Collection is the Classic Collection - pieces selected for their timeless beauty and elegance. We adore simplicity, and have refined classic pendants, diamond rings and claw set studs into designs that will last a lifetime. Our Celestial range features more contemporary styling, with simplicity of form and detail, yet centres on one of the oldest motifs used in jewellery – the crescent moon.