Process

For clients who need copywriting support across their content marketing efforts, good process is key to successful project outcomes. So before we start writing for your business, we make sure we understand your goals, aspirations, strengths, and weaknesses. We follow a simple three-step process:

1. Content strategy

  • Brainstorm your creative brief.
  • Customer research. 
  • Content mapping: look for any gaps in content through the customer journey.
  • Create a Content Strategy Road Map: a written report summarising the current situation, the brief, existing content audit, pricing, and recommended next steps.

2. Content creation

  • Define the brand tone of voice or personality.
  • Research keywords.
  • Clarify your message hierarchy.
  • Define the information for each page.
  • Copywriting first draft.
  • Client review period with up to two revisions.
  • Proofreading before content delivery.

3. Publish and measure

  • Distribute content across your digital channels.
  • Over a six- to twelve-month period, review site metrics and content engagement.
  • Insights feedback into new content creation to grow the sweet spot with your audience.
 
 
 

We clarify your brand messages so your website generates more qualified leads.

 

Are you a small business?

We run a streamlined service for small businesses, as copy is quicker and simpler to develop than for large businesses. For website copy, we offer a four-page package for 1150 + GST. This includes:

  • A brand induction process, so we develop an understanding of your business and can develop the creative brief.
  • A summary of the key messages and information we propose for each page.
  • Copywriting for four website pages: 100 words for the Home page and up to 250 words for three other pages – such as Home, Services, Products. 
  • Client review period with up to two revisions.
  • The copy is then proof read and ready for delivery.

We also offer a technical setup and design service for SquareSpace websites starting from $1250 + GST. 

 

Read more about our content and copywriting services >