Process

A robust process ensures your content and brand stories are goal-driven and optimised for their print and digital platforms.

Process

A robust process ensures your content and brand stories are goal-driven and optimised for their print and digital
platforms.

Our process

A robust process ensures your content and brand stories are goal-driven and optimised for their print and digital plat-forms.

AN ITERATIVE PROCESS
AN ALTERNATIVE PROCESS
AN ALTERNATIVE PROCESS

Define

Goals | Audience | Insights | Story

Based on your business goals and budget, we develop the project scope of work with pricing and timelines. We interview you / your team to get a full download of your purpose, values, client insights, customer value and project goals. For larger projects, this stage includes desktop research, a website audit, competitor benchmarking, interviewing your target customers and research keyword trends.

Define

Goals | Audience | Insights | Story

Based on your business goals and budget, we develop the project scope of work with pricing and timelines. For larger projects, we audit existing content, carry out competitor benchmarking, interview your target customers and research keyword trends. Before we start writing customer-facing messages, we will crystallise your brand purpose, positioning and customer value propositions to ensure content resonates with the market.

Define

Goals | Audience | Insights | Story

Based on your business goals and budget, we develop the project scope of work with pricing and timelines. For larger projects, we audit existing content, carry out competitor benchmarking, interview your target customers and research keyword trends. Before we start writing customer-facing messages, we will crystallise your brand purpose, positioning and customer value propositions to ensure content resonates with the market.

Define

Goals | Audience | Insights | Story

Based on your business goals and budget, we develop the project scope of work with pricing and timelines. For larger projects, we audit existing content, carry out competitor benchmarking, interview your target customers and research keyword trends. Before we start writing customer-facing messages, we will crystallise your brand purpose, positioning and customer value propositions to ensure content resonates with the market.

Create

Plan | Write | Review | Optimise

We crystallise your brand story (the what, why and how), summarise your message pillars, keyword palette and tone of voice. Once the brand story is approved, we plan the text structure with your graphic designer before we begin writing. After two revision rounds and client signoff, the copy is proofread for quality. For website content, we supply page metadata and optimise the copy for the target keywords

Create

Plan | Write | Review | Optimise

We summarise the main messages and tone of voice, and make sure the text length suits the design template before we begin writing. After two revision rounds and client signoff, the copy is proofread for quality. For website content, we supply page metadata and optimise the copy for the target keywords

Create

Plan | Write | Review | Optimise

We summarise the main messages and tone of voice, and make sure the text length suits the design template before we begin writing. After two revision rounds and client signoff, the copy is proofread for quality. For website content, we supply page metadata and optimise the copy for the target keywords

Publish and amplify

Publish | Distribute | Share | Amplify

For website content, we can upload the copy and images to your content management system. We rename images to target keywords, optimise their size, load the page metadata, and create internal website links for search engine indexing. We recommend ways to amplify the content with outreach strategies across social media, online syndication and email.

Publish and amplify

Publish | Distribute | Share | Amplify

For website content, we can upload the copy and images to your content management system. We rename images to target keywords, optimise their size, load the page metadata, and create internal website links for search engine indexing. We recommend ways to amplify the content with outreach strategies across social media, online syndication and email.

Publish and amplify

Publish | Distribute | Share | Amplify

For website content, we can upload the copy and images to your content management system. We rename images to target keywords, optimise their size, load the page metadata, and create internal website links for search engine indexing. We recommend ways to amplify the content with outreach strategies across social media, online syndication and email.

Measure and adjust

Insights | Evaluate | Plan | Adjust

Online content requires a consistent cycle of insight, optimisation and fresh updates. We can produce and interpret Google Analytics reports on page performance and current page ranking against competitors. We then recommend topics to target in order to maintain visibility in organic search. When required, we can provide a comprehensive SEO/SEM programme with our partners.

Measure and adjust

Insights | Evaluate | Plan | Adjust

Online content requires a consistent cycle of insight, optimisation and fresh updates. We can produce and interpret Google Analytics reports on page performance and current page ranking against competitors. We then recommend topics to target in order to maintain visibility in organic search. When required, we can provide a comprehensive SEO/SEM programme with our partners.

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TESTIMONIAL

 ‘I was thrilled with the set of guides Andrea wrote up for our lead-generation campaign. She was quick to deliver, very professional, and personable. I valued her extra assistance with the associated emails, blogs and social media for the campaign. We saved a huge amount of time by outsourcing this work to Folio.’

 Jessica Dunn
Tenant Source Director

Process-copywriter

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Folio | Content & Copywriting
401A Richmond Road

Grey Lynn
Auckland 1021
New Zealand

P +64 9 275 444 502
E  studio (at) folio.nz

401A Richmond Road
Grey Lynn
Auckland 1021
New Zealand

P +64 9 275 444 502
E  studio (at) folio.nz

Folio | Content & Copywriting
401A Richmond Road

Grey Lynn
Auckland 1021
New Zealand

P +64 9 275 444 502
E  studio (at) folio.nz

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