Folio is a content agency providing strategy, creative and content management services to small and mid-sized businesses in New Zealand. We specialise in B2B inbound marketing and owned channels, helping you manage your content marketing, social media and search engine optimisation.
Many SMEs don't require a full-time person to fulfill this work. Outsourcing copywriting and publishing to specialists is a valid way to extend your team, and have greater creative input to your communications.
"By default, organisations are now self-publishers. And Google search algorithms reward websites that publish valuable content on a regular basis."
On the technical side, our experience managing CMS publishing environments, book and magazine production, gives us a good understanding for the intricacies of content development. For website copy and hashtags, we research keywords to optimise the text, and clearly label and structure content for ease-of-use by graphic designers and content managers.
We have ongoing, long-term relationships with many of our clients, helping them grow and evolve their communications practices. Location is not an issue; we work for organisations in Auckland, Wellington, Sydney, Melbourne and London.
"The rule of thumb for lead generation is to publish 80% helpful content and 20% promotional content."
Andrea Stevens, director
copywriter, editor, content strategist
With a professional background in architecture, I started writing my first design editorials in 2007. Since then, writing has taken over my life. I founded Folio to provide high-quality writing services across print and digital media. From websites to exhibitions to white papers to books to social posts, I have written for almost every context imaginable.
If you would like to discuss your writing project, please don't hesitate to call or email us. You can reach Andrea on mobile – (+64) 0275 444 502 – or via email – andrea (at) folio.nz. You can also connect with Andrea on LinkedIn. We look forward to hearing from you.
Formats we work across:
Annual Plans | Blogs | Books | Brochures | Catalogues | Company Profiles | Emails | Exhibitions | Event Programmes | Newsletters | Press Releases | Social Media | Websites | White Papers
Folio is a Silver Sponsor of the Designers Institute of New Zealand: 2016, 2017.
Andrea was shortlisted in the New Zealand Post Book Awards 2015 for Beyond the State: New Zealand state houses from modest to modern.
Published by Penguin NZ. Co-author Bill McKay. Photography Simon Devitt.
Autex | ATEED | MOTAT | Fletcher Construction | Naveya & Sloane | The Designers Institute of New Zealand (DINZ) | AUT Faculty of Art + Design | Auckland War Memorial Museum | Govett-Brewster Art Gallery / Len Lye Centre | Penguin Random House NZ | Element / NZ Herald | The Design Guide | Habitus (Aust) | Indesign (Aust) | Wallpaper* (UK)