We are a content and copywriting agency providing strategy, creative, and content management services to small- and mid-sized businesses in New Zealand. We specialise in content marketing and corporate journalism as lead generation tactics for growth.
Many SMEs don’t require a full-time person to fulfil this work. Outsourcing copywriting and publishing to specialists is a way to extend your team, and have greater creative input to your communications.
‘Publish original, useful, and consistent content to build trust and long-term relationships with your clients.’
‘The rule of thumb for lead generation websites is to publish 80% helpful content and 20% promotional content.’
On the technical side, our experience managing CMS publishing environments and book and magazine production, gives us a good understanding for the intricacies of content development. For website copy and hashtags, we research keywords to optimise the text, and clearly label and structure content for ease-of-use by graphic designers and content managers.
We enjoy ongoing, long-term relationships with many of our clients, helping them grow and evolve their communications practices. Location is not an issue; we work for organisations in Auckland, Wellington, Sydney, Melbourne and London.
Andrea Stevens, director
copywriter, editor, content strategist
With a professional background in architectural journalism and website project management, Andrea founded Folio on 2007 to offer high-end writing and publishing services to New Zealand businesses. A published author and magazine editor, Andrea has the depth and breadth of experience to bring all content types and channels together into a cohesive content strategy. She delivers tailored, quality, and targeted content for businesses and brands. You can reach Andrea on mobile – (+64) 0275 444 502, or via email. Connect with Andrea on LinkedIn.
Andrea was shortlisted in the New Zealand Post Book Awards 2015 for Beyond the State: New Zealand state houses from modest to modern. Published by Penguin NZ. Co-author Bill McKay. Photography Simon Devitt.
Folio is a Silver Sponsor of the Designers Institute of New Zealand: 2016, 2017.
Autex | ATEED | MOTAT | Fletcher Construction | Naveya & Sloane | The Designers Institute of New Zealand (DINZ) | AUT Faculty of Art + Design | Auckland War Memorial Museum | Govett-Brewster Art Gallery / Len Lye Centre | Penguin Random House NZ | Element / NZ Herald | The Design Guide | Habitus (Aust) | Indesign (Aust) | Wallpaper* (UK)