Blogging: Auckland Museum

Over a period of two years, we wrote over 30 articles for Auckland Museum's blog. Taking museum collections and events to online audiences, our individual blog pages have reached over 600 page views and counting. We wrote about evergreen topics to target long-tail keywords that would perform over the long term. On-site events which attracted 30 guests, reached hundreds more when shared online as a 1200-word blog.

Brochure copy

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Client
Auckland War Memorial Museum

Website
Auckland War Memorial Museum

Graphic designer
Digital Arts Network

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Website blog
A SAMPLE OF WHAT WE WROTE

Nephrite jade is found in over 20 countries, but it is associated strongly with two peoples in particular - Chinese and Māori. During Lantern Festival 2014, experts from both cultures discussed this remarkable stone during a special display of collection objects at the museum.

If the most prized material in European history is gold, for Māori and Chinese it is nephrite. Both cultures - at different times - have employed it as a tool, a weapon, a talisman, an aesthetic object, and imbued it with spiritual meaning. It is a natural treasure, and as such, has been prized, fought for and exploited.

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Folio Content & Copywriting
401A Richmond Road

Grey Lynn
Auckland 1021
New Zealand

P +64 9 275 444 502
E  studio (at) folio.nz

401A Richmond Road
Grey Lynn
Auckland 1021
New Zealand

P +64 9 275 444 502
E  studio (at) folio.nz

Folio | Content & Copywriting
401A Richmond Road

Grey Lynn
Auckland 1021
New Zealand

P +64 9 275 444 502
E  studio (at) folio.nz

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