Microsite copywriting

This microsite is the online destination for a direct mail campaign and white paper titled 'Let's clear the air' – a thought piece and flooring solution to minimise dust in New Zealand classrooms. This work is a guide for the team at Advance and a talking point with architects, designers and facilities managers about flooring selection in schools.

Brochure copy

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis ut mattis ipsum, eget auctor tellus. Praesent ullamcorper tortor vel velit egestas hendrerit. Nam ut sodales nisl, at convallis dolor. Etiam eu semper purus, vitae finibus neque. 

Client
Advance Flooring

Graphic designer
Sea Change

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A SAMPLE OF WHAT WE WROTE

Len Lye (1901–1980) is arguably one of the twentieth century’s most original artists; a one-man art movement spanning several countries and multiple media over a lifetime and beyond. As a New Zealander practising in London during the pre-war years, and then a key figure in the post-war New York avant-garde art scene, Lye mapped a unique course through Modernism.

Lye spent his career pursuing an ‘art of movement’, a theory he initiated before he left Aotearoa New Zealand in 1924. He wanted to affect people physically and emotionally, so that art became a full body experience. Whether this was with flashing, dancing cinematography, or thunderous, oscillating metallic sculptures, his work stimulated the senses and was unforgettable.

RELATED WORK
A white paper brochure cover

Whitepaper

Image of a website on a screen

Editing & proofing

Folio | Content & Copywriting
401A Richmond Road

Grey Lynn
Auckland 1021
New Zealand

P +64 9 275 444 502
E  studio (at) folio.nz

401A Richmond Road
Grey Lynn
Auckland 1021
New Zealand

P +64 9 275 444 502
E  studio (at) folio.nz

Folio | Content & Copywriting
401A Richmond Road

Grey Lynn
Auckland 1021
New Zealand

P +64 9 275 444 502
E  studio (at) folio.nz

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