Website copywriting: Govett-Brewster Art Gallery

The refurbished Govett-Brewster Art Gallery and the new Len Lye Centre opened in 2015. Folio was commissioned to develop a style guide, write for the new website and public programme, and copy edit the education programme. We wrote the first programme text, the profile and history pages.

Brochure copy

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Client
Govett-Brewster Art Gallery
Len Lye Centre

Website
Govett-Brewster Art Gallery

Brand agency
Osborne Shiwan

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A SAMPLE OF WHAT WE WROTE

Len Lye (1901–1980) is arguably one of the twentieth century’s most original artists; a one-man art movement spanning several countries and multiple media over a lifetime and beyond. As a New Zealander practising in London during the pre-war years, and then a key figure in the post-war New York avant-garde art scene, Lye mapped a unique course through Modernism.

Lye spent his career pursuing an ‘art of movement’, a theory he initiated before he left Aotearoa New Zealand in 1924. He wanted to affect people physically and emotionally, so that art became a full body experience. Whether this was with flashing, dancing cinematography, or thunderous, oscillating metallic sculptures, his work stimulated the senses and was unforgettable.

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Folio Content & Copywriting
401A Richmond Road

Grey Lynn
Auckland 1021
New Zealand

P +64 9 275 444 502
E  studio (at) folio.nz

401A Richmond Road
Grey Lynn
Auckland 1021
New Zealand

P +64 9 275 444 502
E  studio (at) folio.nz

Folio | Content & Copywriting
401A Richmond Road

Grey Lynn
Auckland 1021
New Zealand

P +64 9 275 444 502
E  studio (at) folio.nz

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