White paper: Gallipoli in Minecraft®

We edited a 5,000-word white paper about the Gallipoli in Minecraft® outreach project and exhibition by Auckland Museum. We collated and re-purposed existing documents, interviewed project members and compiled a publishing-standard white paper. It provides an engaging and full explanation of the project. The text had to comply with the Museums and the Web style guidelines, have an authoritative tone of voice targeted at tech savvy sector peers, and turn the stories from four team members into a single voice.

Brochure copy

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis ut mattis ipsum, eget auctor tellus. Praesent ullamcorper tortor vel velit egestas hendrerit. Nam ut sodales nisl, at convallis dolor. Etiam eu semper purus, vitae finibus neque. 

Client
Auckland Museum

Website
Museum and the Web

white-paper-Gallipoli-in-Minecraft-1
A SAMPLE OF WHAT WE WROTE

Len Lye (1901–1980) is arguably one of the twentieth century’s most original artists; a one-man art movement spanning several countries and multiple media over a lifetime and beyond. As a New Zealander practising in London during the pre-war years, and then a key figure in the post-war New York avant-garde art scene, Lye mapped a unique course through Modernism.

Lye spent his career pursuing an ‘art of movement’, a theory he initiated before he left Aotearoa New Zealand in 1924. He wanted to affect people physically and emotionally, so that art became a full body experience. Whether this was with flashing, dancing cinematography, or thunderous, oscillating metallic sculptures, his work stimulated the senses and was unforgettable.

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Blogging: Auckland Museum

Folio Content & Copywriting
401A Richmond Road

Grey Lynn
Auckland 1021
New Zealand

P +64 9 275 444 502
E  studio (at) folio.nz

401A Richmond Road
Grey Lynn
Auckland 1021
New Zealand

P +64 9 275 444 502
E  studio (at) folio.nz

Folio | Content & Copywriting
401A Richmond Road

Grey Lynn
Auckland 1021
New Zealand

P +64 9 275 444 502
E  studio (at) folio.nz

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