RESOURCES

Tools for content planning and
writing to share with your team.

RESOURCES

Tools for content planning and
writing to share with your team.

RESOURCES

Tools for content planning and writing to share with your team.

THE FOUNDATION
Brandstory
CHECKLIST

Brand story

Your purpose and brand story are the foundations for all your communications – verbal and written.

Content marketing is a major focus for service and product businesses. Andrea Stevens discusses its editorial rather than advertorial focus, and reviews two excellent international examples.

 

Brochurecopy
CHECKLIST

Create high-quality brochures to connect with, engage and inspire your target audience.

Content marketing is a major focus for service and product businesses. Andrea Stevens discusses its editorial rather than advertorial focus, and reviews two excellent international examples.

keywordplanning
CHECKLIST

Keyword planning

Search engine optimisation (SEO) starts with keyword planning. Here is our list of tactics for onpage content optimisation.

Content marketing is a major focus for service and product businesses. Andrea Stevens discusses its editorial rather than advertorial focus, and reviews two excellent international examples.

 

Websitecopy
CHECKLIST

Create more opportunities for interaction and conversion to transform your website into a stronger lead-generation platform.

Content marketing is a major focus for service and product businesses. Andrea Stevens discusses its editorial rather than advertorial focus, and reviews two excellent international examples.

CONTENT STRATEGY
The-content-ecosystem-thumbnail
FRAMEWORK

Most of us manage some version of a content ecosystem. This one maps out a typical format for services-led and B2B brands.

Content marketing is a major focus for service and product businesses. Andrea Stevens discusses its editorial rather than advertorial focus, and reviews two excellent international examples.

Contentmappingcanvas
CANVAS

Content and the
customer journey

Strategic content that answers your
customer’s questions at the right stage on the customer journey.

Content marketing is a major focus for service and product businesses. Andrea Stevens discusses its editorial rather than advertorial focus, and reviews two excellent international examples.

Folio Content & Copywriting
401A Richmond Road

Grey Lynn
Auckland 1021
New Zealand
GET DIRECTIONS

P +64 9 378 1234
[email protected]

Folio Content & Copywriting
401A Richmond Road

Grey Lynn
Auckland 1021
New Zealand

GET DIRECTIONS

P +64 9 378 1234
[email protected]

Folio Content & Copywriting
401A Richmond Road

Grey Lynn
Auckland 1021
New Zealand

GET DIRECTIONS

P +64 9 378 1234
[email protected]

Folio | Content & Copywriting
401A Richmond Road

Grey Lynn
Auckland 1021
New Zealand

GET DIRECTIONS

P +64 9 378 1234
[email protected]

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Our best stories straight to your inbox, quarterly.

We respect your privacy.

Our best stories straight to your inbox, quarterly.

We respect your privacy.

Our best stories straight to your inbox, quarterly.

Our best stories straight to your inbox, quarterly.

©Folio 2020         Terms of use | Sitemap

©Folio 2020        Terms of use | Sitemap

©Folio 2020        Terms of use | Sitemap

©Folio 2020        Terms of use | Sitemap

©Folio 2020        Terms of use | Sitemap