Product-icons-website-copywriting
OUR SERVICES
OUR SERVICES

Website copywriting

WHAT WE DO

The success of your website copy lies in how clearly and powerfully you word your customer value.

Our website copywriting service is for companies who have a defined brand strategy and need to translate their purpose and value proposition into compelling website copy. We clarify your brand story before crafting keyword-optimised website text.


A great brand story has a clear customer problem to solve, deep purpose and perfect pitch.

We believe founders and marketing managers are invested only when their brand story comes from the heart and head of the business. Based on your current brand strategy, we crystallise your brand story so your whole team can be clear and consistent on your purpose, messages, language and pitch.


Optimise your website for the words customers actually use to find products or services like yours.

Google is a research tool, so we research the industry keywords used by your potential customers to find products or service like yours. From this list, we provide a keyword-to-content map and optimise your page content and page metadata for search engine visibility.


Transform your website from a brochure site into a lead-generation tool.

Our mission is to connect, engage and inspire your target audience, so that you grow the trust in your brand, raise your online profile, and get more qualified leads.

The success of your website copy lies in how clearly and powerfully you word your customer value.

Our website copywriting service is for companies who have a defined brand strategy and need to translate their purpose and value proposition into compelling website copy. We clarify your brand story and language before crafting keyword-optimised home page, company profile and key sales pages text.

As brand copywriters, we help you to ...
— Clarify and strengthen your pitch and brand story.
— Weave your key messages through your new website text.
— Get the tone of voice right.

 

A great brand story has a clear customer problem to solve, deep purpose and perfect pitch.

We believe founders and marketing managers are invested only when their brand story comes from the heart and head of the business. Based on your current brand strategy, we crystallise your brand story so your whole team can be clear and consistent on your purpose, messages, language and pitch.

 

Optimise your website for the words customers actually use to find products or services like yours.

Google is a research tool, so we research the industry keywords used by your potential customers to find products or service like yours. From this list, we provide a keyword-to-content map and optimise your page content and page metadata for search engine visibility.

 

We help you transform your website from a brochure site into a lead-generation tool.

Our mission is to connect, engage and inspire your target audience, so that you grow the trust in your brand, raise your online profile, and get more qualified leads.

The success of your website copy lies in how clearly and powerfully you word your customer value.

Our website copywriting service is for companies who have a defined brand strategy and need to translate their purpose and value proposition into compelling website copy. We clarify your brand story and language before crafting keyword-optimised home page, company profile and key sales pages text.

As brand copywriters, we help you to ...
— Clarify and strengthen your pitch and brand story.
— Weave your key messages through your new website text.
— Get the tone of voice right.

 

A great brand story has a clear customer problem to solve, deep purpose and perfect pitch.

We believe founders and marketing managers are invested only when their brand story comes from the heart and head of the business. Based on your current brand strategy, we crystallise your brand story so your whole team can be clear and consistent on your purpose, messages, language and pitch.

 

Optimise your website for the words customers actually use to find products or services like yours.

Google is a research tool, so we research the industry keywords used by your potential customers to find products or service like yours. From this list, we provide a keyword-to-content map and optimise your page content and page metadata for search engine visibility.

 

We help you transform your website from a brochure site into a lead-generation tool.

Our mission is to connect, engage and inspire your target audience, so that you grow the trust in your brand, raise your online profile, and get more qualified leads.

OUR APPROACH
Process-icons-03

1. Research

Preliminary meeting
Define the creative brief
Review existing website
Research the category*
Interview key clients*

Process-icons-01

2. Brand story

Customer story
Purpose and values
Value proposition, key messages
Tone and manner
Client review and sign-off

Process-icons-02

3. Copywriting

Content strategy*
Keyword planning
First draft of website content
Two client review rounds
Client sign-off & proofreading

*These tasks are not included in our ‘Small' service package.

Checklist-icon
FREE CHECKLIST

Transform your website into a true
lead-generation platform. 

Transform your website into a true
lead-generation platform.

Transform your website into a true lead-generation platform.

Website copywriting services

Every webpage has a unique job to perform – from home pages to profile pages to product and services pages to case studies. They each have different best practices and support different stages of the buyer journey. We optimise each of your pages so they work hard to connect, engage, inspire and convert browsers into leads.

Website copywriting services

Every webpage has a unique job to perform – from home pages to profile pages to product and services pages to case studies. They each have different best practices and support different stages of the buyer journey. We optimise each of your pages so they work hard to connect, engage, inspire and convert browsers into leads.

Website copywriting services

Every webpage has a unique job to perform – from home pages to profile pages to product and services pages to case studies. They each have different best practices and support different stages of the buyer journey. We optimise each of your pages so they work hard to connect, engage, inspire and convert browsers into leads.

PRICING

Small

‘We’re a small company and need a website with 5 key sales pages.’

$3,400  

$1,900  

$1,900  

+ GST NZD

Average timeline: 3-4 weeks



Standard

‘We’re an established company and need a website with 7–8 key sales pages.’

Standard

‘We’re an established company with 2–3 verticals and need to update our brand story for more clarity in the market.’

$8,600

+ GST NZD

Average timeline: 4–6 weeks



Large 

‘We’re an established company with multiple verticals and need a website with 12–14 key sales pages.’



Large 

‘We’re an established company with multiple verticals and need a website with 12–14 key sales pages.’



Large 

‘We’re an established company with multiple verticals and need a website with 12–14 key sales pages.’


Large 

‘We’re an established company with multiple verticals and need a website with 12–14 key sales pages.’

from $14,800 

+ GST NZD

Average timeline: 6–8 weeks

Our prices reflect a fixed scope of work defined in our proposal document. Please contact us for full details and terms or for a custom quote.

The timeline depends on our current schedule.
The price reflects a fixed scope of work defined in our proposal document.
Contact us for more details.

The timeline depends on our current schedule. The price reflects a fixed scope of work defined in our proposal document. Contact us for more details.

CASE STUDIES 
TESTIMONIAL

‘Andrea – we see all sorts of writing come across our desks and you are insightful, articulate and precise. I enjoy this very much. We put huge effort into our own work, and are grateful that you have taken such pains over your own craft.’

Nat Cheshire
Cheshire Architects

 

CASE STUDIES


 

speechbubble-inverted
TESTIMONIAL

‘Andrea’s input was invaluable. She provided an easy branding framework that gave space for my own thoughts and still tied everything into a clear, natural strategy.’

Nick Cross
Director of Transact

‘I highly recommend Andrea. She wrote up an article for us to use in an Australian publication. She was great to work with. We got a lot of great leads and opportunities as a result of the article. We will definitely be using her again in the future.’

Scott Lewis
Business development manager at Buildmedia

Interested in becoming a client?

Interested in becoming
a client?

OUR OTHER SERVICES
OUR OTHER SERVICES
OUR OTHER SERVICES

Brand story

High-quality website and brochure copywriting begins with your purpose and brand story. 

Brand story

High-quality website and brochure copywriting begins with your purpose and brand story. 

Brand story

High-quality website and brochure copywriting begins with your purpose and brand story. 

Brand story

High-quality website and brochure copywriting begins with your purpose and brand story. 

Brand story

High-quality website and brochure copywriting begins with your purpose and brand story. 

Keyword planning

Optimise your website for the words customers use to find products or services like yours. 

Keyword planning

Optimise your website for the words customers use to find products or services like yours. 

Keyword planning

Optimise your website for the words customers use to find products or services like yours. 

Keyword planning

Optimise your website for the words customers use to find products or services like yours. 

Keyword planning

Optimise your website for the words customers use to find products or services like yours. 

Brochure copywriting

High-quality brochures to connect, engage and inspire your target audience.

Brochure copywriting

High-quality brochures to connect, engage and inspire your target audience.

Brochure copywriting

High-quality brochures to connect, engage and inspire your target audience.

Brochure copywriting

High-quality brochures to connect, engage and inspire your target audience.

Brochure copywriting

High-quality brochures to connect, engage and inspire your target audience.

Case study copywriting

At their best, case studies describe a genuine client transformation to prove your value and your genius.

Case study copywriting

At their best, case studies describe a genuine client transformation to prove your value and your genius.

Case study copywriting

At their best, case studies describe a genuine client transformation to prove your value and your genius.

Case study copywriting

At their best, case studies describe a genuine client transformation to prove your value and your genius.

Case study copywriting

At their best, case studies describe a genuine client transformation to prove your value and your genius.

Do you have any questions?

Do you have any questions?

Feel free to get in touch and we’ll reply within 24 hours.

Feel free to get in touch and we’ll reply
within 24 hours.

Folio Content & Copywriting
401A Richmond Road

Grey Lynn
Auckland 1021
New Zealand

P +64 9 275 444 502
E  studio (at) folio.nz

401A Richmond Road
Grey Lynn
Auckland 1021
New Zealand

P +64 9 275 444 502
E  studio (at) folio.nz

Folio | Content & Copywriting
401A Richmond Road

Grey Lynn
Auckland 1021
New Zealand

P +64 9 275 444 502
E  studio (at) folio.nz

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