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OUR SERVICES
OUR SERVICES

Website copywriting

WHAT WE DO

Our website copywriting service is designed to translate your brand purpose, benefits and values into copy that engages and inspires your readers. 

We help you transform your website from a brochure site into a lead-generator. By understanding your customers’ needs and decision journey, we write content that drives your purpose, validates your expertise and resonates with your clients. Our mission is to increase the quality and effectiveness of your content, so you communicate with more clarity and power.

Compelling messages to engage and inspire: The success of all your communications lies in how clearly and powerfully you word your customer value. We help you clarify your ‘what’, ‘why’ and ‘how’, then write compelling messages to engage prospective clients.

Content optimisation for search visibility: With a strategy based on customer needs, we optimise your website content, so it is not only found, but is also helpful and inspiring to spark deeper engagement.

Create once, publish everywhere: Your website is the foundation for all brand communications. We help you share these stories in various ways by extending or ‘atomising’ your content for greater reach and return.

Our website copywriting service is designed to translate your brand purpose, benefits and values into copy that engages and inspires your readers.

We help you transform your website from a brochure site into a lead-generator. By understanding your customers’ needs and decision journey, we write content that drives your purpose, validates your expertise and resonates with your clients. Our mission is to increase the quality and effectiveness of your content, so you communicate with more clarity and power.

Compelling messages to engage and inspire: The success of all your communications lies in how clearly and powerfully you word your customer value. We help you clarify your ‘what’, ‘why’ and ‘how’, then write compelling messages to engage prospective clients.

Content optimisation for search visibility: With a strategy based on customer needs, we optimise your website content, so it is not only found, but is also helpful and inspiring to spark deeper engagement.

Create once, publish everywhere: Your website is the foundation for all brand communications. We help you share these stories in various ways by extending or ‘atomising’ your content for greater reach and return.

Our website copywriting service is designed to translate your brand purpose, benefits and values into copy that engages and inspires your readers.

We help you transform your website from a brochure site into a lead-generator. By understanding your customers’ needs and decision journey, we write content that drives your purpose, validates your expertise and resonates with your clients. Our mission is to increase the quality and effectiveness of your content, so you communicate with more clarity and power.

Compelling messages to engage and inspire: The success of all your communications lies in how clearly and powerfully you word your customer value. We help you clarify your ‘what’, ‘why’ and ‘how’, then write compelling messages to engage prospective clients.

Content optimisation for search visibility: With a strategy based on customer needs, we optimise your website content, so it is not only found, but is also helpful and inspiring to spark deeper engagement.

Create once, publish everywhere: Your website is the foundation for all brand communications. We help you share these stories in various ways by extending or ‘atomising’ your content for greater reach and return.

Our website copywriting service is designed to translate your brand purpose, benefits and values into copy that engages and inspires your readers.

We help you transform your website from a brochure site into a lead-generator. By understanding your customers’ needs and decision journey, we write content that drives your purpose, validates your expertise and resonates with your clients. Our mission is to increase the quality and effectiveness of your content, so you communicate with more clarity and power.

Compelling messages to engage and inspire: The success of all your communications lies in how clearly and powerfully you word your customer value. We help you clarify your ‘what’, ‘why’ and ‘how’, then write compelling messages to engage prospective clients.

Content optimisation for search visibility: With a strategy based on customer needs, we optimise your website content, so it is not only found, but is also helpful and inspiring to spark deeper engagement.

Create once, publish everywhere: Your website is the foundation for all brand communications. We help you share these stories in various ways by extending or ‘atomising’ your content for greater reach and return.


Our website copywriting service is designed to translate your brand purpose, benefits and values into copy that engages and inspires your readers.

We help you transform your website from a brochure site into a lead-generator. By understanding your customers’ needs and decision journey, we write content that drives your purpose, validates your expertise and resonates with your clients. Our mission is to increase the quality and effectiveness of your content, so you communicate with more clarity and power.

Compelling messages to engage and inspire: The success of all your communications lies in how clearly and powerfully you word your customer value. We help you clarify your ‘what’, ‘why’ and ‘how’, then write compelling messages to engage prospective clients.

Content optimisation for search visibility: With a strategy based on customer needs, we optimise your website content, so it is not only found, but is also helpful and inspiring to spark deeper engagement.

Create once, publish everywhere: Your website is the foundation for all brand communications. We help you share these stories in various ways by extending or ‘atomising’ your content for greater reach and return.

OUR PROCESS
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1. Brand story

Customer story
Purpose and values
Message architecture
Reasons to believe
Tone and manner

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2. Keyword planning

Keyword research
Keyword families
Content-to-keyword plan
Image naming framework
On-page SEO checklist

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3. Copywriting craft

Content strategy
Information plans
First draft of website content
Two client review rounds
Client sign-off & proofreading

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TESTIMONIAL

‘Andrea’s input was invaluable. She provided an easy branding framework that gave space for my own thoughts and still tied everything into a clear, natural strategy.’

Nick Cross
Lawyer

‘Andrea’s input was invaluable. She provided an easy branding framework that gave space for my own thoughts and still tied everything into a clear, natural strategy.’

Nick Cross
Lawyer


FIND OUT MORE

Content and copywriting services for
professional services and B2B brands.

Get in touch to discuss your next project.

Folio Content & Copywriting
401A Richmond Road

Grey Lynn
Auckland 1021
New Zealand
GET DIRECTIONS

P +64 9 378 1234
[email protected]

Folio Content & Copywriting
401A Richmond Road

Grey Lynn
Auckland 1021
New Zealand

GET DIRECTIONS

P +64 9 378 1234
[email protected]

Folio Content & Copywriting
401A Richmond Road

Grey Lynn
Auckland 1021
New Zealand

GET DIRECTIONS

P +64 9 378 1234
[email protected]

Folio | Content & Copywriting
401A Richmond Road

Grey Lynn
Auckland 1021
New Zealand

GET DIRECTIONS

P +64 9 378 1234
[email protected]

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Our best stories straight to your inbox, quarterly.

We respect your privacy.

Our best stories straight to your inbox, quarterly.

Our best stories straight to your inbox, quarterly.

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