About
We help businesses become the most engaging, visible and influential team in their niche – marketing communications that grow thought leadership, reputation and trust.
We bring creative capacity to your business to fuel your channels with compelling, authoritative content. Stories designed to:
— Grow lead flow
— Attract the best talent
— Increase company value
What we’re known for
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We are experts in complex topics, saying more with less across all content types – from technical and factual articles to elegant and stylish brand assets. Whether you’re a manufacturer, consultant, contractor or design studio, we’ll tell your stories with greater depth and clarity, so you truly stand out in your field.
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We support the makers and innovators in the manufacturing, engineering and creative industries. This requires making the invisible visible – your process, IP, creativity, mastery, quality, innovation and vision – across all channels. Collateral that builds your thought leadership, credibility, reputation and trust.
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We have developed best-practice page structures and content lists to make websites, articles, case studies and brochures highly readable, valuable and engaging. By making your information succinct, on point and high quality, you earn the trust and loyalty of customers.
Capabilities
In-house
Brand story
Content strategy
Content & copywriting
Brochure & EDM design
Social media posts & assets
Social media ads
Information management
Project management
Partners
Brand strategy
Website development
Public relations
Videography
Principles
01. Create value
Attract your ideal customers with outcome-oriented messages, and useful and useable information.
02. Build authority
Stand out and influence with deep thinking and fresh perspectives.
03. Consistency & impact
Stay top of mind with multi-channel visibility and quality execution.
Who we are
DIRECTOR
Andrea Stevens (BArch)
With a professional background in architecture and digital media, I founded Folio in 2007, bringing a unique eye to content for businesses. I have over 20 years' experience across the construction and manufacturing sectors, bringing an articulate and value-led voice to brand communications. As an author of five high-end books, a finalist in the New Zealand Book Awards, and the writer for hundreds of editorial articles, websites, brochures and newsletters, I deliver quality and excellence to brands who appreciate the same.
Folio brings precision, elegance and clarity to your marketing communications. Like great architecture, quality writing and design need structure and style, function and beauty, proportion and balance. This is the philosophy and passion driving our studio.
Andrea is a New Zealand Book Awards finalist alongside academic Bill McKay for their Penguin 2015 title ‘Beyond the State: New Zealand State Houses from Modest to Modern’.
In the PANZ Book Design Awards 2023, our book ‘Cape to Bluff’ won joint People’s Choice Award. Design by Luke Scott, photography by Simon Devitt, text by Andrea Stevens and Matt Turner.
Andrea has been a contributor to the Stuff business section on the topics content marketing and brand storytelling. Read her columns on Stuff >
TESTIMONIAL
‘Andrea – we see all sorts of writing come across our desks and you are insightful, articulate and precise. I enjoy this very much. We put huge effort into our own work, and are grateful that you have taken such pains over your own craft.’
—Nat Cheshire, Cheshire Architects
A senior team
Leanne Hodge
Leanne is an experienced project manager in the creative industries. She guides projects through each stage of our process: defining briefs, setting up interviews, managing reviews, proofreading, and keeping clients up to date with workflow.
Matt Turner
Matt has worked as a writer, editor and proofreader for print publishers and corporate clients in the UK, Europe, the United States and Australasia for more than 30 years. He looks after all copyediting, proofreading, and full structural edits.
David Glynn
With a masters degree in creative writing and 25 years copywriting experience, David specialises in article and case study writing. Skilled in narrative techniques, he brings topics and projects to life with elegant storytelling and language.
Victoria Meakin
A skilled journalist and broadcaster, Victoria is equally at home with hard-hitting news pieces, corporate campaigns, and blog articles. Her career began at the BBC in London and has encompassed storytelling through podcasting.
A structured process
We’ll guide you on best practices to build your library of digital and print assets.
Who we’ve helped
Product companies
Glasscorp
Steel & Tube
NZ Safety Blackwoods
Autex Acoustics
Laminex
ASSA ABLOY
Advance Flooring
Bates Surfaces
Tarkett
Built environment
consultants
Architectus
Klein
WMK
Stevens Lawson Architects
Tonkin + Taylor
Frequency
The Project Office
Stephenson & Turner
Business & IT
consultants
Invest Auckland
JacksonStone
Insight Investor Relations
Cadpro
Olympic Software
Flock Consulting
Boxfish
Fusion5
Linearstack
Contractors
Seipp Construction
Symonite
ACMF
Black Interiors
Ecopod
Langford
Stryde
Practec
LEP Construction
Engineers
Facteon
CNC Design
Rendertech
Tectonus
RML Engineering
Associations
& public sector
Tātaki Auckland Unlimited
Climate Connect Aotearoa
New Zealand Institute of Architects (NZIA)
Designers Institute of NZ (DINZ)
NZ Association of Resource Management (NZARM)
Windows and Glass Association of NZ
Diversity Works NZ
Contact us
We offer our services as fixed-price packages. Get in touch to receive a copy of our services guide.
We believe in business
as a force for good
We support goal #4 Quality Education and goal #15 Climate Action in the UN Global Goals for Sustainable Development. The intersection of these two goals occurs when education leads to better decisions for the planet, and a healthy planet, in turn, supports human wellbeing and endeavour.
Charities we support:
The Malala Fund who support the work of educators to bolster girls’ secondary education around the world, especially getting girls back into education after the global pandemic.
Trees that Count by Project Crimson to make an impact on climate change by planting millions of trees in deforested regions.
IHC, Aotearoa New Zealand's leading provider of services for people with intellectual disabilities.