SlivaBlac website copy
Client: SilvaBlac
Project: Website copy
Designer: Degree & Friends of Design
Every page has a job, and for each of Ben’s website pages, we developed the communications structure to ensure clients saw a compelling offer – from the value proposition to emotional benefits to the specific details of each programme.
Folio developed the page and messaging structure for each SilvaBlac webpage. To keep costs down, Ben wrote the draft copy to our instructions, and then we copyedited and proofread Ben’s copy.
Programme or course pages have a unique job – they have to sell and convert in an inspiring (non-salesy) way. People buy outcomes, so we led with the benefits and results of the courses and then validated these by explaining the process and principles Ben has developed to get them there, alongside testimonials.
Excerpt:
‘Our coaching is designed to help you unleash your best self and empower maximum performance in every aspect of your life.
Achieving sustainable peak performance requires optimising five distinct yet interdependent dimensions of energy. With our integrated approach, we train your body to function at its highest potential by effectively managing your energy across physical, emotional, mental, social and purposeful dimensions. From elite sports to high-pressure business environments, we draw inspiration and lessons to help you develop from the bottom up and become extraordinary from the top down.’
