Web copy

Copywriting presents your brand’s voice and has a huge impact on how you connect with customers. We write smart, elegant website copy to grow your visibility, build your reputation, and attract your target clients.

We make sure your website content spells out your value in clear, concise and SEO-optimised copy. Every page has a unique job, and our interview questionnaires ensure your company profile, services and product pages, bios and case studies are all crafted to achieve page goals.

Writing for the web is different to writing for a printed publication. A skilled content writer understands the importance of meaningful, attention-grabbing headings, chunks, lists and links. We write short sentences in the active voice. Less is more and tone is upbeat.

High-quality websites grow businesses

In his book 24 Assets, Daniel Priestley says that business ‘revenue, profit and scale require an ecosystem of valuable assets’. Marketing assets such as websites and brochures grow your profile and increase qualified leads. Our mission is to create quality website content that grows your authority in the minds of your target clients.

We help you to…

  • Clarify and strengthen your pitch and brand story.

  • Get the language, style and tone of voice right.

  • Grow your industry authority and profile.

  • Attract and convert more of your ideal clients.

All the details taken care of

For each website page, we optimise the copy for target keywords and supply the metadata.

TESTIMONIAL

‘I wouldn't hesitate to recommend Andrea and the copywriter team at Folio. Andrea is an absolute professional, extremely accurate and detailed. She was readily able to add value and provide advice to ensure our deliverable was produced in the most professional manner.’

Jaclyn Philpott
Marketing Manager for economic development at Auckland Unlimited

What we bring

  • Our specialist website copywriters demonstrate the problems you solve, the value you create, and the outcomes you deliver.

  • Being clear and succinct with messaging is our speciality. We lead your readers through structured page narratives, so your offer is presented with clarity and insight.

  • We understand complex, high-value products and services and the companies that deliver them. We learn about your business, products and services, so your case studies support and expand on your value propositions and brand pillars.

 

Steps to effective website content

Writing website copy requires a thorough understanding of your business, products, services, people and processes. Structured interviews and questionnaires ensure we gather the critical information for each page, so your website is founded on quality brand copywriting. Here is how we achieve that:

  • We learn about the scope of your project, your brand strategy and positioning, and website goals.

  • We schedule interviews with you and your team to learn as much as we can about your brand / products / services – the problems you solve, your methodology, your magic sauce. We have our own focus questions for each page type.

  • We agree on page templates with you or your designer, provide a sample tone of voice and page outlines. Once you approve these foundations, we start the writing process.

  • We write the first draft for you to review with your team. We take in any comments and edits then send you version two for review and sign-off.

  • Item descriptionWe do our final polish and proofread before delivering the text in a Word document.

We offer our services as fixed-price packages. Get in touch to receive a copy of our services guide.