Brochures &
catalogues

Copywriting and design make a huge impact on how you connect with customers. Brochures, flyers and catalogues (print and emailable PDF format) are brand assets that can have a long life inside your customers’ offices. We help you get them right to build customer loyalty and brand visibility.

The classic printed brochure remains a foundation for one-to-one sales meetings and leave-behinds. We work with graphic designers to ensure your brochures have creative cut-through, with clear messaging and structure, so they are enticing and create value for your customers.

We communicate the value you offer, demonstrate your expertise, and spark action, always demonstrating to potential customers – ‘What’s in it for me?’

High-quality assets grow businesses

In his book 24 Assets, Daniel Priestley says that business ‘revenue, profit and scale require an ecosystem of valuable assets’.

Marketing assets such as websites and brochures grow your profile and authority in the eyes of your customers.

We help you to…

  • Clarify and strengthen your pitch and brand story.

  • Get the language, style and tone of voice right.

  • Position your business as an authority.

a company profile for an interior desinger

TESTIMONIAL

‘I wouldn’t hesitate to recommend Andrea and the team at Folio. Andrea is an absolute professional, extremely accurate and detailed. She was readily able to add value and provide advice to ensure our deliverable was produced in the most professional manner.’

Jaclyn Philpott, marketing manager for economic development, Auckland Unlimited

What we bring

  • Well-written brochures make your products and services more tangible – they bring your customer value to life.

  • Being clear and succinct with messaging is our speciality. We lead your readers through structured page narratives, so your offer is presented with clarity and insight.

  • We write for some of the big sectors – business and professional services, architecture and industrial design, technology and engineering – and know how to present them to a discerning audience.

 

Our process

Preparing a high-quality brochure copy requires a thorough understanding of your business, products and services. Here’s how we achieve that:

  • We interview your team to learn about your business and take you through our focussed questionnaires. We’ll extract the core product / service information to get to the heart of what your clients need to know about your offer.

  • We’ll map out the brochure structure and main messages for review and sign-off.

  • We weave everything into a concise and elegant narrative to express the key elements of your story and genius behind your brand.

  • You have three review rounds – the article outline, the write up, and the final text.

  • We handle all proofreading before final delivery. We also do a final proofread of the design PDF before printing.

We offer our services as fixed-price packages. Get in touch to receive a copy of our services guide.