Webinar: Content marketing for architects, engineers, product designers…

Oct 19

Content marketing is the strategic and creative use of words, images, audio and video to engage, inform and inspire a defined audience. Potential clients try to assess the value you offer – including your philosophy, differentiators and expertise – based on the information you publish and present.

Folio director Andrea Stevens presents contemporary frameworks for building your website content, authority and visibility. She looks at foundation assets – such as your profiles, bios and case studies – and how these fit into the ‘customer journey’ and breadcrumb trail that leads clients to your brand. Learn how to start, spruce up or extend your content marketing efforts with new theory, tools and examples.

This four-part webinar was presented to 800 members of the New Zealand Institute of Architects in June 2020. However, the ideas are apply to many industries. Contact us if you’d like to book a similar content workshop for your team.

Part one: Your brand purpose or north star

Part two: Your audience and the customer journey

Part three: Your website

Part four: Tools and techniques

If you like what we do, get in touch to discuss your next project.

Andrea Stevens

Webinar: Content marketing for architects, engineers, product designers…

Part one: Your brand purpose or north star

Part two: Your audience and the customer journey

Part three: Your website

Part four: Tools and techniques

If you like what we do, get in touch to discuss your next project.

Stretch your content – turn one blog into 10 assets

What is a brand philosophy and how do you express it?

We create all the essential assets for B2B sales and marketing, so you become the most engaging, visible and influential team in your niche. Our focus areas are design, engineering, technology and fabrication in the construction and manufacturing sectors.