Efficient website copy
Client: Efficient
Project: Website copy
Designer: White Rabbit
Folio developed the website copy for Efficient: an information management system and software platform.
Led by Sandy Parrott, the startup brings a structured and intelligent approach to business information management. Through the development of templates, indexes, and document naming, businesses produce higher-quality documents, streamline processes, and continuously enhance their services. Folio established a tone of voice that supported the bowerbird metaphor of maintaining a neat nest. The identity created by White Rabbit was vibrant, sleek, and enjoyable, and thus, the copy and messaging we crafted brought these values to life in words.
Excerpt:
‘Efficient is a new way of organising and managing documents and IP that enables anyone, anywhere to access the latest version of anything. Whether ‘anything’ is a document, a proposal, a project or a picture. Whether it was updated last year or five minutes ago.
No matter where it is now or where it’s likely to be going in the future, Efficient gets information off personal desktops and out of employees’ heads to enable easy document retrieval and sharing.
Every. Single. Thing.
Efficient ensures valuable knowledge is retained, updated, added to and securely filed.’
