OSIN website copy
Client: OSIN
Project: Website copy
Designer: Simple Plan Media
Folio developed the copy for the online launch of a new kind of light: Loop, a desk lamp that mimics natural light to support the circadian rhythm.
Developed by chronobiologists and lighting experts at OSIN, Loop is the first product they have brought to market. The website copy had to express science insights in plain English for an early adopter audience.
Excerpt:
‘Social jet lag throws your natural sleep–wake cycle out of alignment, affecting the timing, duration, and quality of your sleep. This makes you feel dull and sluggish and also affects the performance of your metabolic and immune systems.
Loop can correct this misalignment, restoring the natural balance and improving energy levels, cognitive ability, and mood.’
