Humans love to tell and listen to stories. From childhood, storytelling has been a natural way for us to connect and converse – a fundamental part of our daily lives, and business stories are no different.

Keeping your blog active takes time and effort, but the rewards can be substantial. Well-written articles build profile, reputation and relationships, and provide rich content for all your marketing channels.

It sounds back-to-front, right? But in fact, your company profile – as told on your website ‘About’ page or in your capability statement – is not about you, it is all about your client.

I see purpose as the big idea that gives direction and energy to your work. Something you fulfil or enable for a defined audience that both drives and creates meaning for you and advances their lives. Read more >