PlyPlay brochure
Client: Bates Surfaces
Project: product brochure
Graphic designer: Folio
PlyPlay is a prefinished interior plywood panel by Bates Surfaces. This product sales brochure is part of a range of collateral we have written for the brand over four years.
As well as regular case study write-ups, we rewrote the PlyPlay brochure and website copy. Focusing on the overarching value proposition for the product, the messaging drills into the benefits, proofpoints and features of the product. We worked closely with graphic designer Seo Young Lee to get the pagination and each page structure working for clear product communication.
Excerpt:
‘PlyPlay features a durable surface coating, which uses ultraviolet light to cure the paint – a photochemical process that binds the pigments. UV-cured paints are tougher than conventional coatings, offering improved resistance to impact, scratch and general wear. The PlyPlay surface will last longer than most architectural paint systems, so requires less maintenance over its lifetime.’
